About Wim


We founded Advintro with a mission to work with innovative companies and help them scale. I was born in Belgium and after completing my JD at the University of Ghent I immigrated to the US.  Since 1999  I have been working in B2B sales selling clearing, custody, trading software, digital wealth platforms, etc. The longest stint was at Pershing, where I was Director of European sales.

During the last 20 years, I have attended countless tradeshows, seminars and I have taken more than 200 business trips around the globe resulting in deep relationships with decision-makers in financial services. Advintro leverages these contacts and helps fintechs grow and scale more efficiently. 

Wim Van Lerberghe

Advintro  Founder